Package design is a combination of art, industry, and technology in order to improve the preservation, transportation, marketing, and utilization condition of a product. The product package is any type of container in which the product is released to the market and/or through which the necessary information is transferred to the consumer.
Packaging is characterized by a coordinated system, the goal of which is to prepare the product for shipping, distribution, storage, sales, and consumption. Packaging is, on the one hand, an art, a science, and a technology to prepare goods for shipping and sales, and on the other hand, it is a means to ensure safe delivery of the product to the end consumer in best conditions and at the lowest average cost. The package should be designed in a way that the customers are made easily aware of the contents and have no difficulty with carrying and preserving it. That is why it has a key role in marketing and the sales process.
GOALS OF PACKAGING ARE :
Physical protection: protecting the contents against severe shocks, pressure, temperature, etc
Barrier protection: barrier against oxygen, water vapor, dust, etc
Containment and Agglomeration: small items are placed together as a group in a package for shipping.
Information Transmission: often there are notes on usage, transport, and recycling of the product on the package or the package label.
Theft prevention; packaging which cannot be closed or that undergoes physical damage after being opened (exhibits signs of having been opened) is useful and effective in theft prevention.
Convenience: involves features that provide convenience of distribution, handling, exhibiting, sales, opening, reclosing, and reusing.
Marketing; packaging can be used by marketers to persuade potential customers to purchase the product.
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PHOTO & DESIGN studio is an advertising and marketing firm that is working towards growing the advertising industry in Iran. We are relying on our knowledgeable and experienced experts, and also partnership with world class firms, when needed, to provide innovative solutions to our clients.